Medium Term Management Plan
[2019 to 2023]

From taking the perspective of industry to truly taking the perspective of society and customers

Milbon's business environment, which includes conditions in the Japanese beauty market and trends worldwide and in Japan, is now entering a period of major change. In that context, Milbon formulated its "2019-2023 Medium-Term Management Plan," which will develop policies that emphasize transformation of all stages (=“Change the Stage!!”). The aim is for sustainable growth going forward.

Medium-Term Vision

From taking the perspective of industry to truly taking the perspective of society and customers
"Change the Stage!!"
- To continuously create a new future -
Convert to and pursue the creation of a new beauty industry based on beauty culture emanating from Japan

Milbon Global Vision

Aims to be the
global No. 1, first
as a Japanese

global professional manufacturer, by making local contributions to beauty in countries and regions around the world through field activities focused on education

Outline of Global Vision Roadmap

FY2023 Targets

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