MILBON DA AD Photo 2024

Jury Prize

PEEK-A-BOO ONE

伊藤 雨潔

Tokyo

Judges' Comments

  • LESLIE KEE

    LESLIE KEE

    Congratulations! I chose this vibrant, colorful piece.
    My first impression was that, with its simple yet impactful design using seven rainbow colors across the entire photo, it stood out clearly compared to the other works.
    The short-haired girl’s expression truly embodies “BE FREE,” and the words “BE COLORFUL” clearly communicate the theme. I felt the message was conveyed effectively.
    The styling, combining masculine, feminine, and gender-neutral elements, also feels very current. In today’s world, diversity is a key theme, and this photo powerfully expresses the freedom to live authentically, beyond gender constraints.
    I genuinely felt the spirit of “BE FREE, BE COLORFUL,” and “BE YOURSELF” in this work. Congratulations!

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