MILBON DA AD Photo 2023

Event Outline

DA-AD creates visuals with a theme slogan that represents the era, and enhances one's ability to move people's heart through expressions in a "socially-minded advertising photo event".

Theme Slogan

HOPE IS POWER

Thoughts behind the theme slogan.

We cannot predict what lies ahead.
That is why we must hold onto hope.
A positive attitude to move forward at all times will surely become the driving force behind a strong leap.

Guidelines

  • Please make sure to include the theme slogan "HOPE IS POWER" in your work
    • *There are no specific fonts, sizes or colors as long as it is large enough to be noticeable
    • *The slogan can be in both capital and small letters. However, adding other slogan other than the given theme slogan is prohibited
    • *Please be careful of spelling mistakes
  • Hair should be visible in work
    • *Close-up of only the face and hat that obstructs the hair will not be taken into consideration
  • No limitations in model's gender, number of models, use of wigs, digital editing, location of photoshoot whether it is indoor or outdoor

Examples of submitted works

  • Inclusion of theme slogan
  • Hair is visible
  • Example of works that will not be taken into consideration
    • No slogan included

    • The slogan is unrecognizable

    • Hair is obstructed by the hat

    • Hair is not visible due to face close-up

SCHEDULE

  • 14 June (Wed)
    Start of Registration and Submission of Entry
  • 12 July (Wed) at 1pm
    Registration Deadline

    Japan time (UTC+9)

    Please note that those who have not completed the entry will not be able to submit their works.

  • 2 August (Wed) at 1pm
    Start of Registration and Submission of Entry Deadline

    Japan time (UTC+9)

  • 20 September (Wed)
    All works will be published on the website
  • 27 September (Wed)
    Announcement of Finalists

    within the Digital Arena Photo Gallery

  • 14 November (Tue)
    Annoucement of Winners

    at Milbon Beauty Festival

  • 15 November (Wed)
    Final results will be posted on the website
  • *All dates/times mentioned above are in Japan time (UTC+9)
  • *Due to the system limitations, we cannot accept any entries or applications that have passed the deadline.

Awards & Prizes

GRAND PRIX 1 Winner

  • ¥350,000
  • Original plaque

JURY PRIZE 5 Winners

  • ¥150,000
  • Original plaque.

EXCELLENCE AWARD 14-15 Winners

  • ¥100,000
  • Original plaque.
  • *Even if one work wins multiple awards, no additional prize money will be added.
  • *In the final selection round, works that have passed the first screening will also be posted on the website.

Event Report

Event Outline

Entry / Application